Google: Browsy Queries Favor Full SERPs Not AI

Google's Liz Reid says users are moving beyond "keyword-ese" for complex AI queries, while browsy queries may still favor the ...
IEEE

Chatbot for Student Descipline Handbook-Related Queries: A RAG-Based LLM Using Llama-3 Approach

Abstract: This study presents a Retrieval-Augmented Generation (RAG)-based chatbot designed to handle student discipline handbook-related queries using Llama-3 and ChromaDB. By employing Sentence-BERT ...
IEEE

LLM-Rank: An Unsupervised Keyword Extraction Method Using Local Large Language Models

Abstract: Large Language Models (LLMs) have shown strong potential in keyword extraction by capturing deep contextual information. However, most existing methods rely on proprietary APIs, raising ...

What are you optimizing for in paid search when keywords matter less?

Search platforms rely less on keywords. Signals, data quality, and intent mapping now drive how ads are targeted and ...