MMA India’s Growth Dialogues debuts in Mumbai (27 February) and Bengaluru (6 March), convening senior marketing leaders from brands such as Swiggy Instamart, Mars, ITC, HDFC Bank, Tata Capital, Diageo ...

CEO can “see a path” back to growth for agency group, which will operate as a single company. “I don't think as a holding ...

Specta swaps lab demos for sitcom chaos, using humour and household mayhem to sell durability in prime-time MasterChef slots.

Education-led storytelling has long been the brand's calling card. In a new film, it extends that playbook to the kids’ segment.

The real estate major swings to a generational brand platform, tracking cost per lead, walk-ins and branded search to measure pull over push demand.

Chief executive Cindy Rose said WPP will not merge or consolidate any agency brands. To continue enjoying this content, please sign in below. You can register for free for limited further access or ...

Agency group will lead with media in three-year plan after 5.4% revenue slump. To continue enjoying this content, please sign in below. You can register for free for limited further access or ...

The question for marketers has moved from ‘Which influencer should we use?’ to ‘How do we architect our ecosystem around creators?’ ...

According to a Mintegral report, utilities (driven by AI-focused apps) and entertainment were the two largest genres by download volume in 2025.

The cosmetics company has previously worked with Brainlabs in the UK and Ireland, Monks in North America, and Stagwell’s Assembly across Europe and India.

AI&Beyond’s co-founder outlines how Yuva.ai shifts AI training from certificates to demonstrable work, tied to briefs, metrics and accountability.

As conversational discovery reshapes OTT, brands must track high-intent prompts, thematic recurrence and downstream behaviour—while building relevance and privacy guardrails.