Jake Peterson is Lifehacker’s Tech Editor, and has been covering tech news and how-tos for nearly a decade. His team covers all things technology, including AI, smartphones, computers, game consoles, ...

I’ve been losing a lot of time to YouTube lately. I don’t even know why. In a down moment, I just find myself heading to the homepage and watching whatever comes up (usually weird Tears of the Kingdom ...

Jason Barnard is a serial entrepreneur, bestselling author, keynote speaker and award-winning innovator. He’s the CEO & founder of Kalicube. Here’s something no one tells you when you’re building a ...

In 2025, the Instagram algorithm has become more advanced than ever, using artificial intelligence and machine learning to decide what content users see in their Feeds, Reels, Stories, Explore pages, ...

Since the heyday of radio, records, cassette tapes, and MP3 players, the branding of sound has evolved from broad genres like rock and hip-hop to “paranormal dark cabaret afternoon” and “synth space,” ...

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Flat vector illustration created from hand drawn doodles and textures depicting different people using wireless technology. Ever wondered how social media platforms decide how to fill our feeds? They ...

When Markiplier’s gaming streams or Emma Chamberlain’s coffee-soaked vlogs show up in your YouTube feed, it’s because these videos are algorithmically anointed. The YouTube algorithm delivers relevant ...

Add Popular Science (opens in a new tab) More information Adding us as a Preferred Source in Google by using this link indicates that you would like to see more of our content in Google News results.

It’s hard to ignore the seismic shifts brought about by algorithm-driven content. Every time you scroll through your social media feed or check your favorite news app, algorithms are diligently at ...