On Monday, the Worldwide Web Consortium (W3C) working group for digital advertising standards had its first call where it discussed a new privacy proposal by Criteo called SPARROW (Secure Private ...

A Premier League proposal to centralise perimeter advertising sales - which they claim could net an extra £750m a year - has met with a frosty reception from some of its top clubs. At last week's ...

The first meeting of the W3C Private Advertising Technology Community Group (PATCG) took place this week, bringing together the biggest American browser and tech companies. The group convened in an ...

Advertising agencies advise their clients on advertising strategy and develop campaigns to meet marketing objectives. The most common reasons for client meetings are to discuss requirements for ...

Conversations about pricing can be uncomfortable, but they're a necessity for every marketer. Figuring out how to broach the topic tactfully—in a way that actually encourages prospects to become ...

'There seems to be a little more detail in the Finra rule about the guardrails on the use of the projections,' a compliance lawyer says. By Mark Schoeff Jr. A Finra proposal on performance advertising ...

If you are a business owner, you have my sincere condolences. Brands looking for attention today find themselves in an awfully pitiable position. Content marketing certainly had its glory days, but I ...