Comscore (NASDAQ: SCOR), a global leader in measuring and analyzing consumer behaviors, and Yahoo DSP today announced a first-to-market partnership to enhance political advertising effectiveness ...

(Nasdaq: SCOR), a trusted partner for planning, transacting and evaluating media, today announced that it plans to hold a conference call to discuss its financial results for the fourth quarter and ...

The measurement giant and box office data provider says it's undergoing cuts "as part of its broader efforts to improve cost efficiency." By Erik Hayden Executive Editor, Business Amid concerns about ...

Comscore, a specialist in measuring and analysing consumer behaviours, and Yahoo DSP have announced a partnership to enhance ...

Comscore, Inc. has been granted accreditation by industry watchdog Media Rating Council for its national and local TV-audience measurement services for households and average audiences, a critical win ...

Consumer behaviour analysis company Comscore has partnered with advertising platform Yahoo DSP to support political ...

Comscore said it plans to move forward with a reverse stock split that will turn 20 current shares of Comscore common into one higher-priced share. Approved by Comscore’s board of directors in ...

“The last year has placed the media industry at a crossroads, and it’s clear that the chosen path ahead is the road less traveled,” remarks Bill Livek, Executive VP and CEO of Comscore. “The ...

Clients of the largest U.S. media agency will be able to use Proximic by Comscore's AI-powered contextual technology When you purchase through links on our site, we may earn an affiliate commission.

RESTON, Va.—Comscore has announced that it has acquired Shareablee, a major marketing analytics and measurement company in the social media space. Financial terms of the deal were not disclosed. The ...

Among the challenges as media fragments is audience measurement. As viewers migrate across the video landscape using various devices, content providers and advertisers need to know the size of the ...