Google’s UCP update shifts shopping to AI-agents, where product data — not just ads — will determine visibility and sales.

Google’s new protocol enables purchases inside Gemini and AI search. Here’s how it works and how to prepare your feeds and infrastructure.

The Joint Commission is inviting ASCs and other accredited organizations to complete a brief online survey regarding changes made in January to the Universal Protocol from the hospital, critical ...

As the industry gears up for agentic shopping, platforms like OpenAI and Google have been laying the groundwork to begin to make it possible. Most recently, Google launched its Universal Commerce ...

Google LLC today unveiled a new open commerce standard that’s designed to enable artificial intelligence agents to automate the entire shopping journey, from product discovery to payment to post-sale ...

UCP (Universal Commerce Protocol) is the new AI protocol that solves a very crucial problem for AI and Online commerce. For many years the key surface to buy products online has been providers such as ...