YouTube on Monday released a CPM-based pricing model for its skippable video format called TrueView for reach. Read the blog post. This pricing model optimizes not for viewability but for on-target ...

Google is disputing the accuracy of new research that indicates that Google has been violating its own standards for placing ads on third-party websites about 80% of the time. The research in question ...

Add Yahoo as a preferred source to see more of our stories on Google. YouTube is rolling out a new way for advertisers to buy spots that users can choose to skip after 5 seconds — designed to optimize ...

In today's marketing landscape, video advertising is more important than ever. And no platform is as crucial for running a successful video ad campaign than YouTube. One of the most effective formats ...

As a video ad industry executive, I am often asked to provide perspective on two topics: new innovative video ad products, and what Google is doing. These topics have been combined recently with a ...

In a blog post, Google introduced TrueView for action, a new YouTube ad format that gives marketers a way to add tailored calls-to-action during and after a video ad. The new capabilities were ...

SMX‌ ‌Overtime‌ ‌is‌ ‌part‌ ‌of‌ ‌our‌ ‌speaker‌ ‌series‌ ‌from‌ ‌conference‌ ‌presenters‌ ‌who‌ ‌answer‌ ‌questions‌ ‌from‌ ‌SMX‌ attendees‌ ‌on‌ ‌a‌ ‌variety‌ ‌of‌ ‌topics.

On YouTube, the new select-your-own video ads – known as TrueView – from Google are being rolled out over the next several weeks according to Ad Age. Regarding the video site’s cost-per-view model, ...

This week Google introduced two ad innovations that are designed to help people find more of what they want on mobile devices. With these new ad types, Google looks beyond the initial app install to ...