Is there a world where marketers move past silos to become ‘engagement architects,’ shifting from manual tasks to true orchestration? The post SAP evolves Emarsys into a full-blown engagement cloud ...

Etihad Airways has announced the selection of SAP as a strategic technology partner to deploy a range of key software solutions to deliver the latest best-in-class technology to the Etihad Aviation ...

As SAP customers look to move off legacy applications, move to the cloud and adopt AI, Lemongrass is seeing growing demand for advisory and support services for business and organizations implementing ...

The SAP lettering and logo can be seen on a stele in front of a branch of the software company in Garching near Munich (Bavaria).(Photo by Matthias Balk/picture alliance via Getty Images) Software ...

At SAP TechEd 2025 in Berlin, a troika of technical executives unveiled artificial intelligence (AI)-driven features in the supplier’s SAP Build platform, disclosed more agents in its Joule AI ...

NEW YORK--(BUSINESS WIRE)--Accenture (NYSE: ACN) is collaborating with SAP to help organizations adopt generative AI across their core business processes. Together, the companies will create ...

April 21 (Reuters) - Business software maker SAP (SAPG.DE), opens new tab on Friday reported first-quarter revenue above analysts' expectations, backed by growth in its cloud business but lowered its ...

SAP's Juergen Mueller thinks a risk with AI is if too few people know how to use it. Mueller said we're not always learning as fast as we need to when it comes to tech like AI. Mueller's insights are ...

Okay. Great. I'll start this next session off. My name is Adam Wood. I look after European tech research here at Morgan Stanley. Very pleased to have Muhammad Alam, who's a member of the Executive ...