Discontinuation rumors are swirling around the Rolex GMT-Master II “Pepsi," which is causing prices to skyrocket on the watch ...

From the Explorer to the Submariner, these Rolex models are now below retail ...

The history of the Rolex Cosmograph Daytona is a bit like that of Rolex itself. It blends desirability, precision, and ...

If you're shopping for a Rolex in 2026, you've undoubtedly noticed that the prices have surged significantly — up to 14% in ...

Add Yahoo as a preferred source to see more of our stories on Google. The Watches and Wonders event will run from Tuesday to Monday at Geneva’s Palexpo Exhibition Centre. The event gathers more than ...

This is an edition of the newsletter Box + Papers, Cam Wolf’s weekly deep dive into the world of watches. Sign up here. We just published our big, comprehensive list of the “best” and most significant ...

The modern Rolex sports watch hierarchy is well established. The Submariner gets credit for defining the dive watch. The GMT-Master II built its legend on jet-age utility. The Daytona rides on decades ...

Rolex predictions for 2026 ✓ What the Fratello team expects (and hopes) to see from Rolex this year ✓ See our rendered predictions here! ✓ ...

When Rolex unveiled the Land-Dweller at Watches and Wonders Geneva last April, it made the kind of headlines the watch world rarely sees. This was no iterative update to an existing reference. It was ...

Add Yahoo as a preferred source to see more of our stories on Google. By now, most Rolex fans have almost certainly heard the “news.” At next week’s Watches and Wonders fair in Geneva, the brand is ...

Do you want the perfect racing chronograph that is not a Rolex Daytona? ✓ See our top 5 alternatives from Zenith, Omega, and ...