The global retargeting software market is expected to grow at a rapid pace during the forecast period, according to the AMA study. Increasing demand for online advertising and rising number of ...

Since Google Ads first launched retargeting in 2010, the evolution of this tactic has shifted tenfold. It’s no longer a question of whether you should use retargeting; it’s how you should use it.

Marin Software has acquired Perfect Audience, the online retargeting platform, in a deal worth $22.8m. The deal, which will include $5.4m in cash and the remainder in common stock, will see Marin ...