Graeber, Thomas, Pol Campos-Mercade, Lorenz Goette, Alexandre Kellogg, and Charles Sprenger. "'De Gustibus' and Disputes about Reference Dependence." Harvard Business School Working Paper, No. 24-046, ...
Reference Dependence and Loss Aversion To understand this decision-making dynamic, it is best to begin where it was originally studied years ago, by Kahneman and Tversky (1979). The pair were ...