As e-commerce evolves, augmented reality is playing a bigger part in the consumer world. So, what is it, and why is it relevant to e-commerce's evolution? As a social media strategist, my direct ...

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There was a time when I wouldn’t post or show others a picture of myself without adding a filter of some sort. Sometimes those social media filters were cute and funny, like me as a digitally rendered ...

Snapchat has announced it will enable advertisers to create branded augmented-reality filters on the platform. The instant messaging app, which denounced its social media status earlier this year, has ...

Snapchat is launching “Sponsored AR Filters,” a new ad option that allows brands to target the social media app's 414 million daily active users via augmented reality filters. Brands now have the ...

In this generation of instant gratification and technology dependence, beauty culture has become more extreme and unforgiving, causing even its most prominent purveyors to have difficulty keeping up.

A collaboration between award-winning digital creator Karen X Cheng and McDonald's rung in the Lunar New Year with an immersive metaverse experience. The innovative campaign includes an experiential ...

Snapchat has come under scrutiny after a filter released on the app resembled face tattoos that are sacred to the Māori people, who are the indigenous people of New Zealand. Snapchat and augmented ...

If you've tried to post to your Instagram story or feed and noticed it no longer has all the usual filters, it’s not a glitch: Your Instagram filters really did disappear overnight. Filters are ...