Add Yahoo as a preferred source to see more of our stories on Google. “If I go to the office, nobody wears a tie anymore,” Becker continues, noting that the current way of looking at building a ...

From the sled push to the final sprint, we put Puma’s most ambitious hybrid racer to the ultimate test.

After revealing its bold new Xetic cushioning tech last week, German sportswear giant Puma has released the first shoes to feature the innovation, a range of shoes done in collaboration with Porsche ...

It seems like colorful sneakers are the next up-and-coming trend taking over spring. The new collection boldly taking that ...

Footwear is a key piece for a driver since it's directly responsible for speed and brake control. Combining the classic Porsche yellow with engine-inspired graphics, this new collection from Puma aims ...

Following a year of web3 projects from Nike and Adidas, Puma is finally stepping foot into the metaverse. The sportswear brand has announced Black Station, its first web3 website experience, which ...

If you want a pair of sneakers that look good with your Porsche, then hurry up and order these. They were created by Puma and Porsche Design for Porsche Club of America. The shoes are available in a ...

Salehe Bembury and Puma Hoops announced a partnership today in Paris: Bembury is joining the sportswear brand’s basketball division to help find Puma’s next signature athlete and design their ...

On the eve of their just-released athletic collection, I sat down with the CEOs of Porsche Design and Puma, Jan Becker and Björn Gulden, to discuss their new menswear collaboration and what it’s like ...

As one of the most electrifying players in the NBA and reigning rookie of the year, it is not a surprise that Puma is ready to go all in on LaMelo Ball. The brand is prepping the release of Ball’s ...

Puma has appointed 999 Design to create a series of sales events as part of the launch of its new Q1 2007 product range. Following a competitive pitch, 999 Design has been tasked with developing two ...