No one in programmatic advertising needs another reminder about fragmentation. This complexity stands in sharp contrast to ...

Talk to some of the big ad-tech firms and they’ll often tout their focus on ensuring ad inventory is brand-safe. They’ll note how their content teams remove any websites that serve risky content from ...

Feo brings more than two decades of experience shaping the digital ecosystem space. He was an early executive at Tapad, where he helped pioneer cross-device identity throughout the programmatic ...

The programmatic ecosystem has never had more demand flowing through it. Yet for many publishers, revenue volatility persists. This paradox reflects a structural shift underway in digital advertising, ...

There’s a classic problem in the ad tech and mar tech ecosystem. Although there are tens of thousands of vendors across the Lumascape, helpfully bucketed by dozens of three-letter acronyms (CDPs, DMPs ...