We know that retail sampling is a great way to incent trial and purchase. But there are pros and cons. Let’s take a look at both sides. The Advantages Ease of Purchase Taking your sampling program ...

Today's shopping experience is ever evolving. Consumers are having groceries delivered to their doorsteps, discovering new products on social media and using voice assistants to make purchases.

Once reserved for prestige labels hoping to entice shoppers to splurge on pricey products, samples are now part of every beauty brand’s toolkit. Alongside traditional programmes offered at chains such ...

Samples provide an essential opportunity to analyse what works before putting a design into production. However, the traditional sampling process can be a lengthy one, involving multiple stages. As ...