Acquiring new customers may sound like the pivotal logical marketing goal, but retaining existing ones can generate more profit, if you offer the right incentives. Paid or premium programs encourage ...

DUBLIN--(BUSINESS WIRE)--The "China Loyalty Programs Market Intelligence and Future Growth Dynamics - 50+ KPIs on Loyalty Programs Trends by End-Use Sectors, Operational KPIs, Retail Product Dynamics, ...

Zsuzsa Kecsmar is the CMO and Co-founder of Antavo, the Enterprise Loyalty Cloud providing best-in-class loyalty technology. Two of the ways we're seeing companies prepare for a potential spending ...

To drive customer retention and loyalty, most brands and retailers continue to rely on purchase discounts (77%) and loyalty program points (61%), according to Retail TouchPoints research. However, a ...

Following the global shakeups caused by the Covid-19 pandemic, 2021 found the business world hyper-focused on innovation. According to a report by Celerity, “63% of leaders stated that Covid-19 made ...

Sure, points and coupons are great, but today’s consumers are expecting far more from branded loyalty programs. While dollar savings may be top-of-mind for many shoppers today, “value” can have a very ...

A growing number of brands are using AI to improve customer experience with loyalty programs and streamlined operations. These brands are using the technology to offer more personalized experiences ...

Personalization wins loyalty. Loyalty programs thrive on real-time data and AI-driven insights, which help create tailored rewards that drive deeper customer connections. AI powers smarter rewards. AI ...

The future of loyalty is a frictionless flywheel that gains momentum with every joint success. Stop incentivizing purchases and start enabling program members’ success. Loyalty programs work best when ...

We may receive a commission on purchases made from links. Airline loyalty programs have become a strategic tool for flyers looking to maximize rewards and get more value from their travel, and knowing ...

When organisations talk about innovation in channel incentives, the conversation is usually around technology, and in its most visible forms: things like dashboards, leaderboards, gamification ...