Google Analytics is how nearly 70 percent of Fortune 500 companies track their business online. Over these seven modules, you’ll not only learn the basics of the Google Analytics dashboard, its ...

I'm not PRO. How do I attend? If you're not yet PRO, there are two easy ways to register. First, you can buy a standalone pass that covers only The Modern Marketer's Guide to Google Analytics.

Google Analytics now lets advertisers use first-party customer data to improve ad targeting. The feature automatically works with Smart Bidding campaigns on YouTube, with Search and in-feed ads coming ...