Oakland-based lab LUUM has unveiled a groundbreaking robot lash tech at Ulta’s South San Jose store, aiming to revolutionize the beauty industry. The LUUM Precision Lash machine utilizes robotics, AI, ...

The boom of eyelash growth serums, lash extension and curling procedures, and lengthening mascaras should prove the point—the world is obsessed with the quest to longer, fuller eyelashes. But despite ...

SOMETIMES applying false lashes can feel like an impossibly intricate task. If you don’t have the steady hand of a surgeon, don’t worry, a lash tech has shared her top tips. Joslin Wang broke down ...

The future of beauty has arrived. LUUM Lash, a “lash lab” in Oakland, CA, developed a robot lash tech to apply extensions. LUUM’s technology is the latest innovation in the beauty industry. The ...

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Ooh la Lash has received rave reviews from customers, peers and other beauty professionals in the industry. Technicians at this top-rated salon are certified professionals with Xtreme Lash, Nova Lash ...

Eyelash extensions: they’re the semi-permanent option for giving your lashes mega-volume, length and va-va-voom without applying even one swipe of mascara. If you’ve ever considered getting eyelash ...

Eyelash extensions can be a beautiful way to instantly make a face look more awake and vibrant, are great for looking photo ready, and make you look like you're wearing eye makeup when you aren't.