For years, optimizing content meant focusing almost entirely on Google and other traditional engines. But with the rapid rise of generative AI chatbots – tools that don’t just link but summarize – ...

T.J. Thomson receives funding from the Australian Research Council. He is an affiliate with the ARC Centre of Excellence for Automated Decision Making & Society. Ashwin Nagappa receives funding ...

It should be clear to everyone that the Google documentation leak and the public documents from antitrust hearings do not really tell us exactly how the rankings work. The structure of organic search ...

I recently spoke with Jesse Dwyer of Perplexity about SEO and AI search about what SEOs should be focusing on in terms of optimizing for AI search. His answers offered useful feedback about what ...

Generative AI is infiltrating everything you do online, including how you find information. If you're bored with traditional search, check out the top AI search engines we've tried. I’ve been writing ...