Plus: Can AI-Generated Works Be Copyrighted? Falling Consumer Confidence Translates To Less Spending, NIL Payments In New Spotlight, Kate Spade Partners With Equii ...

AI is no longer an experiment in the CMO’s toolkit. It is now becoming the foundation for modern marketing transformation. As customer expectations climb and operational complexity grows, ...

Marketing drives value, but proving it is the challenge. Here’s how CMOs can align with finance, improve attribution and earn lasting credibility. The post Why CMOs struggle and how aligning with CFOs ...

I came from a very strong clinical background working at the Royal Free Hospital in London, where I was part of the team that established the allogeneic stem cell transplant service. That gave me a ...

Very soon, you won’t just deploy AI agents—you’ll buy them. Creative ideation agents, merchandising agents, media optimization agents and customer-care agents: Each is a purchasable “unit of work” ...

Right now, as technology changes daily, chief marketing officers face exceptional levels of change and uncertainty. But it’s not for the first time (or the last). During the COVID-19 pandemic, nearly ...

Same executive board, different roles. Historically, that’s been how CIOs and CMOs work and operate across a company. But as we close out 2024, this siloed approach must come to an end. For brands to ...

Modern businesses are increasingly turning to fractional CMOs as a practical alternative to traditional executive hiring. These leaders charge lower rates per hour, giving you access to marketing ...

CMOS stands for Complementary Metal Oxide Semiconductor. Even though it’s a small chip on your motherboard, it does a lot ...

As measles cases rise across the United States, clinical leaders must ensure their organizations have the clinical protocols, ...