A new video usage segment in PMax reporting gives advertisers clearer insight into how video impacts performance in Google Ads.

But carry forward your habits from the more granular campaign types, and Performance Max’s algorithmic nature will punish you. Here’s everything you need to know about Google’s Performance Max ...

Boost ROAS with Google Performance Max campaigns. Discover smart bidding and optimization strategies for 2026. Get started ...

Google Ads just dropped another wave of updates to Performance Max today. For those who’ve been asking for better audience targeting, clearer reporting on new customer acquisition, and more ...

Feed-only Performance Max setups allow advertisers to constrain automation and concentrate performance on product-level ...

Almost five years have passed since Google quietly introduced a beta product called Performance Max (PMax). There are now more than one million advertisers using PMax, Google boasted in an ...

Google has introduced new features to boost performance and streamline ad management, including campaign-level negative keyword lists for Performance Max campaigns, expanded search theme limits from ...

One of the biggest reasons new advertisers end up in underperforming Performance Max campaigns is simple: they followed Google’s advice. Google Ads reps are often well-meaning and, in many cases, ...

In early March, it was leaked that Google Ads will be rolling out channel reporting for Performance Max campaigns. Well, now it is official, Google said they are introducing "‭new‬‭ channel-level‬‭ ...