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It seems there’s always a viral trend that’s ready to break the internet. Whether it’s related to beauty and wellness or home and fashion, trends are notoriously known to create a community of ...

This year summer style feels split: To be on trend, it seems as though you either need to embrace bright Barbie pink, become a TikTok-viral tomato girl, or opt for minimalist quiet luxury. And ...

Every summer has its girl. We’ve sunbathed with the hot girl, dined with the tomato girl, spritzed with the Euro girl, and worn beige in a sheet mask with the clean girl. This summer? Well, she’s ...