Gamification was always just behaviorism dressed up in pixels and point systems. Why did we fall for it? It’s a thought that occurs to every video-game player at some point: What if the weird, ...

With U.S. colleges and universities battling enrollment declines, many student affairs officials are turning to gamification platforms to meet students where they are and keep up with the evolving ...

Monika Mueller is the EVP Consulting Services and Head of LATAM for Softensity, a U.S.-based IT outsourcing company with a global footprint. Employee engagement and retention are hot topics, ...

“Let’s add this feature into the system. It will help us create a new habit when our customers make purchases.” This request was made by a product owner during the usual sprint. For some, this won’t ...

Gamification is one of the hottest marketing trends of 2011 – and it’s not just all about Farmville and Angry Birds. Read on to discover why now is the time for B2B marketers to get serious about play ...

The retail landscape is a battlefield. Brands constantly fight for customer attention, loyalty, and ultimately a slice of their wallets. Standing out from the crowd requires innovative strategies, and ...

As gamification continues to grow in popularity, its applications within the financial sector are expanding. It's no longer confined to just a single aspect of customer interaction; it's redefining ...

Gamification in investing can be defined as the strategic integration of game-like elements, such as rewards, competition, and interactive features, into financial platforms and applications. This ...