BlueConic Partners with Databricks to Turn First-Party Data into Real-Time Revenue Decisions

Now available in the Databricks Marketplace, BlueConic customers can turn trusted lakehouse data into measurable revenue impact. BOSTON, March 24, 2026 /PRNewswire-PRWeb/ -- BlueConic, the Customer ...

The first-party data illusion

Marketers focus on first-party data promised control. But ownership didn’t solve identity accuracy, activity visibility or ...

How Zero-Party & First-Party Data Can Fuel Your Intent-Based SEO Strategy

Marketing leaders are turning to zero- and first-party data to replace guesswork with intent-driven strategies that align ...
CEOWORLD magazine

Sachin Malik: How First-party Data Is Redefining Precision Advertising

As AI and other tech advances continue to disrupt the advertising landscape through declining organic search and other ...
Direct Marketing News

First-party data isn’t a backup plan — it’s the whole strategy

Tension: Marketers cling to third-party data out of fear, treating first-party strategies as insurance rather than foundation. Noise: Endless debates about cookie timelines distract from the ...
Diginomica

From dashboards to data intelligence - how Databricks customers are re-building decision-making

For VisitBritain, data has always been part of the story. As the UK’s national tourism agency, it depends on accurate insight to help regions, small businesses, and policymakers make better decisions.
Morningstar

Agerpoint Partners with Databricks to Scale Enterprise Data Intelligence for Agriculture and Nature Systems

RESEARCH TRIANGLE PARK, N.C., Jan. 27, 2026 /PRNewswire/ -- Agerpoint, a leader in spatial intelligence and AI for agriculture, forestry, and natural asset management, today announced a partnership ...