Gamers question fairness after new pricing approach quietly appears on popular console store.

Grocery prices change far more often than shoppers realize — with some products shifting two to three times per week and major retailers like Kroger adjust ...

Sony's PlayStation Store is secretly showing different prices to different users, with discounts up to 17.6% on major games ...

Sony is adjusting how different players are served discounts on the PlayStation Store, and it's all happening behind the scenes.

Users hit out at Sony after discovering the PlayStation Store offered inconsistent discounts through dynamic pricing.

The advent of electronic shelf labels (ESLs) has raised concerns about in-store dynamic pricing and the effects that such pricing could have on customers.