“Brand Aware” explores the data-driven digital ad ecosystem from the marketer’s point of view. Today’s column is written by Madelyn Mills, director of marketing platforms and analytics at Providence ...

The Enterprise crew did not understand Data at first—after all, his clinical demeanor and unfamiliarity with social dynamics made him largely unrelatable. However, with time the crew came to ...

What could be worse than a major data breach involving millions of records that occurs at a well-known global company affecting millions of personal records? Answer: a cover-up of the entire incident.

I believe the need for secure and scalable storage solutions has never been more urgent. According to a 2024 report by IBM, the average cost of a data breach has reached an all-time high of $4.88 ...

Baltimore was a pioneer in implementing data-driven management in local government, but over 20 years it wasn’t always embraced. The lesson? Culture and leadership matter. The CleanStat dashboard is ...

Considering a data lake? Or reconsidering one? You are not alone. The topic of the value a data lake can add to an enterprise data architecture remains evergreen. However, the verdict on the value it ...

Data is key to experimentation—and experimentation is the gateway to innovation. You may not know what the next big technology or feature may be, but testing to uncover it allows brands to stay ...

"It is a truth universally acknowledged, that a single man in possession of a good fortune, must be in want of a wife,” observed Jane Austen in her book, “Pride and Prejudice.” Two centuries later, ...