Generative AI now beats the average person on certain creativity tests. The implication for creative work feels immediate.

From knowledge management to synthetic focus groups, new tools are helping creatives move faster and think bigger ...

David Sable and Suraj Srinivasan discussed creativity, AI and marketing during Newsweek’s 'AI Agenda' webinar series.

The conversation around AI and art generally swings between two extremes: a flood of AI slop or the total automation of ...

Art has been around for centuries, but in the age of artificial intelligence, one University of Houston researcher is examining whether generative AI helps or hurts creativity. Jinghui Hou, lead ...

As the 2024 B2B Marketing Awards unfolded, where we proudly to sponsored the Best use of Creative Award, we find ourselves reflecting on why creativity matters so much in B2B. At its best, creativity ...

Those who refuse to engage with AI will likely find themselves outpaced not by machines but by other humans who learned to ...

Add Yahoo as a preferred source to see more of our stories on Google. Unleash your inner creative genius by exploring some of the unusual traits that are often linked to creativity. These traits might ...

You've probably had some of your best ideas in the shower. Why not at work? "We're paid to have our best ideas at work, but we never do, do we?" says Duncan Wardle, former head of innovation and ...

A conversation with marketing experts Kathryn Jacob and Sue Unerman on thinking outside the box every day. We all know that innovative thinking is vital to individual, team, and organizational success ...