High-quality visual media serves as the primary driver of brand credibility, shaping consumer perceptions of professionalism and reliability.

Light, Nicholas; Fernbach, Philip M. Keep It Simple? Consumer Perceptions of Brand Simplicity and Risk. Journal of Marketing Research (JMR). Dec2024, Vol. 61 Issue 6, p1152-1170. Evoking simplicity in ...

As environmental awareness continues to shape consumer behavior, the NEW Two Sides' 2025 Trend Tracker survey reveals encouraging progress in consumer perceptions of print, paper, and paper-based ...

Ultra-processed foods have received a barrage of bad press in recent years, resulting in a sharp decline in consumer acceptance. But ultra-processing methods are going nowhere fast. So, what can the ...

Humans have been making rapid judgments since the dawn of time. We have an innate ability to assess situations around us and make fast decisions based on these observations. The same applies to our ...

In the pre-pandemic period, measures of consumer labor market perceptions correlated well with the aggregate unemployment rate. However, for more than a year during the pandemic, consumers perceived ...

Economic uncertainty driven by inflation and other factors is altering consumers’ perception of value, according to new research from Deloitte. As inflation remains ever present and global tariffs ...

The latest Conference Board Consumer Confidence Index report is in—what does falling sentiment mean for grocery prices, dining out, and how we eat in 2025? Consumer confidence is falling, and that ...