PubMatic‘s 5th annual Ad Revenue Conference took place today in New York City. Fifth annual. Like the event, the industry has matured over time. It was only 2010 when RTB was the theme for Ad Revenue.

Why is programmatic media buying so dang complicated? Everyone new to the advertising industry asks this question. Eventually, most learn to stop worrying and love (or maybe just resign themselves to) ...

The chairman of the National Advertising Conference Planning Committee, Tunji Adeynka speaks on this year's conference and the expected impact on the industry. What informed the choice of this year's ...