The financial landscape in college athletics is evolving rapidly, for better or worse. Perhaps the most recent example is how much school athletic programs are now worth. CNBC senior sports reporter ...

The Kentucky Wildcats are certainly one of the biggest brand names in all of college athletics. Obviously, the basketball team's success is the biggest influence on that, but overall, it's one of the ...

The Wisconsin Badgers brand remains strong, even as their success has come from the less popular sports while the football team struggles. CNBC released new financial valuations of all of the top ...

The College of Alameda announced on Wednesday that its athletics program would be discontinued at the end of the Spring 2026 ...