The Advertising Standards Authority (ASA), an independent regulator of the advertising industry in the U.K., is taking issue with an advertisement for Colgate-Palmolive's Colgate Total toothpaste, ...

Channelling social good in the pricey segment, Colgate will look to inform viewers to conserve water as part of the international initiative during Super Bowl 50. The initial ad, ran in Colombia and ...

To launch its Keep manual toothbrush, Colgate-Palmolive used Eye Square's new Ad to Cart tool for real-time ad testing to see what mobile ads are most effective in encouraging shoppers to add the ...

Colgate wasted no time in releasing it's 2019 Super Bowl ad, featuring none other than Luke Wilson. The 30-second ad, which debuted online on Jan. 18, was the first to drop this Super Bowl season, and ...

Colgate toothpastes and toothbrushes will not be the focus of the brand’s first-ever Super Bowl advertisement. Rather, it will be using its airtime to remind viewers to turn off the tap when brushing ...

Everyone knows that one of the main attractions of the Super Bowl is the ads. Especially when the big game becomes a blowout, people focus on the commercials and rank them on their creativity and ...

Elon Musk’s social-media company X added more major brands to its lawsuit claiming an ad-industry coalition illegally boycotted the site.