In business terms, a channel is how you sell — or intend to sell — your goods or services to your target audience. Many companies sell through multiple channels. For example, you may sell on your ...

New guidebook is a comprehensive and practical guide to nearly every facet of partner management, responding to common questions from business professionals with precise answers and practical advice ...

The appointments to the newly created posts -- three hires from outside the company and one internal promotion -- were disclosed Wednesday in a note to some 2,600 channel partners from Paul Johnson, ...

The CRN 2026 Partner Program Guide includes data center IT vendor partner programs that are designated 5-Star programs.

Dell has revealed it is making changes to the structure of its channel management team. The firm’s global channel chief, Denise Millard, is becoming chief partner officer, reporting to Bill Scannell.

Citrix is expanding its relationship with Arrow Electronics by entrusting the distributor with the management of relationships with a chunk of the vendor’s channel base. Starting next month, Arrow ...

SALT LAKE CITY--(BUSINESS WIRE)--Impartner, the leading provider of Partner Relationship Management (PRM), is pleased to announce CRN ®, a brand of The Channel Company, has recognized Ryan Knapp, ...

SEATTLE--(BUSINESS WIRE)--Cloudticity has been named as one of the world’s top-performing managed service providers in the prestigious 2025 Channel Partners MSP 501 rankings. The annual Channel ...

Say the word ‘channel’ to a marketer and they’ll almost certainly think SEO, PPC, email and many other digital media channels. But, to the rest of the business outside of marketing, the word ‘channel’ ...