The TV business isn’t just about selling TVs anymore. Companies are increasingly seeing viewers, not TV sets, as their most lucrative asset. Over the past few years, TV makers have seen rising ...

Google is finally pushing out its new ad-tracking API, which it says will provide a more private way for advertisers to hit you with targeted advertising. Google says the Topics API is meant to ...

New CRM-based marketing ROI reporting tools help home service contractors track full-funnel performance, including CAC, AOV, ...